Stephen J - New Natural was designed to pay tribute to the classics. With our knowledge in the hair industry, we created New Natural that works into your hair softly, while giving you a renewed look that will make hairstyles in history proud. Our botanically based formulations help keep your hair nourished, while still giving your hair an effortless style. We appreciate good hair; by combining multiple key ingredients, this product will provide a strong hold, classic sheen, and movement that can be restructured.
With each product we encourage you try multiple ways of styling your hair to maximize the ability to understand our products. Each person has different hair type. With this knowledge, use this New Natural in multiple ways to get the best look for your hair.
Maximum Hold - Blow dry hair until dry - work small amount of New Natural between palms - massage product back to front while applying to previously blow-dried hair - to increase hold repeat process until desired hold is achieved. Please note that New Natural should be massaged thoroughly through hair and use your favorite styling tool (comb/brush) afterward to achieve style.
Messy Texture - Blow dry/diffuse hair until dry - work small amount of New Natural between palms - massage product from back to front (the more texture the better) to previously blow-dried hair - use finger tips to twist ends of hair to achieve perfect texture. Please note that by not using a styling tool, and just your hands, more texture will be achieved.
The Classic - Air dry or towel dry hair until dry - work small amount of New Natural between palms - use comb to style perfect classic hairstyle. Please note the more dry hair is, the more hold product will provide.
Aqua, Butyrospermum Parkii (Shea Butter) Fruit, Carthamus tinctorius (Safflower) Oil, Emulsifying Wax NF, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PEG 40 Hydrogenated Castor Oil, Cetyl Alcohol, Cananga Odorata (Ylang Ylang) Essential Oil, Tocopherol, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Vegetable Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Maranta arundinacea (Arrowroot) Root Powder, Elettaria cardamomum (Cardamom) Essential Oil, Hippophae rhamnoides (Sea Buckthorn) 15:1 Botanical Extract