L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair. Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch
Apply onto damp, towel dried hair before proceeding to blowdry/heat style.